Enterprise data enrichment for HubSpot CRM

Building a HubSpot CRM data solution for CRMTech.io

code.store built a HubSpot CRM Plugin for CRMTech.io that seamlessly integrates with HubSpot. It automates data enrichment using SIRET, the official French business database. This eliminates manual data entry for verified company information, saving valuable time for CRM administrators. Now, teams can focus on building strong customer relationships instead of chasing down data.

What do you mean by data enrichment?

Data enrichment, in the context of a CRM, refers to the process of enhancing existing customer  or company data with additional, relevant information. This can be achieved through various methods, such as integrating first-party data from your own resources with third-party data from external sources. The purpose of data enrichment is to improve the quality, accuracy, and value of the data, thereby making it more actionable. This can lead to deeper insights into customer behavior, more accurate segmentation, and more efficient marketing campaigns.

This process does not only involve adding new data but also updating, verifying, and refining existing data. It's part of the broader data hygiene process to ensure data is reliable and up-to-date. Consequently, data enrichment can significantly improve your CRM capabilities, facilitating better customer segmentation, personalization, and lead scoring.

How do we enrich HubSpot CRM data?

We deliberately chose a tech stack of TypeScript, Node.js, and Next.js to ensure several key benefits:

• Security and Scalability: TypeScript's static typing helps prevent errors. Node.js allows for building scalable and performant backend services that can handle increasing demands.
• Developer Efficiency: TypeScript also provides features like improved code completion and improved readability, making development faster and more efficient. Next.js offers a framework built on React which practically became a standard of the web, meaning that easy maintainability.
• Performance: The combination of Node.js and Next.js is known for delivering performant web applications, ensuring the smooth run of the SaaS solution we were building.

Which database did we use for enrichment?

Our team used (among others) a French SIRET by INSEE database, which, given the verified SIRET or SIREN number, can provide an updated information about the company.

Contact us to find out more or see how we can help you with your CRM data and integrations!